About Us

Africa inspires us because of its youthful energy, its rich stories, soul, simplicity and humanity. Driven by this, we believe that, increasingly, global design will tap into Africa for inspiration.
 

There is a big Bottom-end of the Pyramid (BOP) market that up to now has been largely ignored in terms of rewarding their loyalty or directly influencing their purchase decision-making. 

This is a market that is both faceless and invisible, yet they contribute to sales and profit growth of many manufacturing businesses.

The core Group 216 proposition is to  generate creative ideas that are converted into technology driven marketing solutions to reach and engage the bottom of the pyramid retailers and consumers. The operational model includes the formation of partnerships that contribute to the delivery of the marketing solutions. 

Group 216  through its OPENPOS platform, provides real-time purchase data and analytics for informal markets. Additionally, it enables direct to market engagement with informal channels and consumers.

About Us

Our team has a mix of skills including marketing strategy and insights, software development as well as business intelligence and data analytics. Collectively we have worked in Telecommunications, Financial Services, FMCG, Location Intelligence and Healthcare across the continent and in Europe. 

Our team has a healthy cross pollination of ideas, developing products that give clients the edge.