WELCOME

Group 216 is an insights and data analytics technology company that is rooted in Africa with global ambitions and world view.  

There is a dearth of data on the informal market, which is estimated to make up 42% of the continental African economy. At Group 216 we are leveraging technology to gain better insights on this market. 

Our core platform, OpenPos enables real time capture of customer purchase data whilst allowing brands to reward consumers for purchase. At a time when many brands are facing competitive pressure, a product loyalty system is an important tool in the arsenal to acquire and retail BOP customers